So, how do you get a 77% 100k+ video rate when LESS THAN 1% of ALL Youtube videos get 100k? And how do you start a channel with 35 of the first 38 videos, not only hitting that, but AVERAGING well over 200k views per upload including a 2 million view outlier?
Remember, this happens over the course of 11 months when you upload quality over quantity. So, each idea not only has to hit and resonate with your growing and changing audience, but you also have to keep delivering. Keep pushing. Keep getting the thumbnails right. Keep the sound design evolving.
Well, it also means you have to START correctly. So, after literally 5 channels and being on YouTube for 8 and half years at the time, there was one thing I hadn't done: built a channel around my astrophysics and teaching degrees. But the content on YouTube was ALWAYS clickbait filled with lies and A L I E N S. Yeah, we get it…. Some Noble Prize Winner said he "thinks there are aliens just by chance because of the size of the Universe", and fuck doing that. I can't because it's just unethical as a teacher.
So, what is left? Simple: find a format that's banging and that HAS NOT been in your niche. Cartoon Space! I asked the question towards the ideation launch partner, Leander, who noted that "Why it sucks" was doing particularly well, "What if we do…. Why it Sucks to be a Black Hole?"
"Risky… but it's never been done.", he said…. "It's your unfair advantage sooo"
"Yeah, fuck it. Let's do it.", we both agree. " I'm gonna be the VO by the way". I mean, on every channel I ran for the purpose of views, cash, back end offers or just fun: I was the voice over artist. I love making voices.. And high quality videos.





