First some results.

Channels we own, have grown, and have built from scratch.

The NBA Player Who Physically Couldn't Make A Normal Pass
Out of Bounds with Leander Hofkes ideation · Leading NBA Documentary Channel
Gravipull's consistency
Gravipull - Leading Human Made Space Animated Channel
High retention scripts = High RPMs
Out of Bounds = High Viewer Satisfaction
Gravipull 3 months after launch:
Gravipull - Leading Human Made Space Animated Channel
New Channel in Media Portfolio Launched 2026
[Redacted] going viral on third upload
@808snake monetised on first video!
Andrew expanding his Out of Bounds portfolio
Click here for more case studies, results, and to learn more about YouTube!: ↓
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Who we've worked with so far:

Personally we've built 11 combined channels while working or assisting with a growing variety of talented clients. Only a few :

Clients we've worked with

Who is Frame 117?

Frame 117 was founded on a singular obsession: remarkable content worthy of a viewer's attention. They get quality content, you get views for adsense or backend offers.

While the rest of YouTube is drowned in "slop," and inauthentic demonetisation, we avoid that entirely.

See, we don't just throw chicken feces at the wall to see what's in their food. We build high-retention, six-figure channels using the same fundamentals that generated 450k+ subs, over 100 Million+ views, and over $1.1 Million+ for our own brands.

Unlike every other strategist, creative director, or YouTube coach out there: We have ACTUALLY made our money on YouTube in every possible way you can. And there are a lot of ways. We simply want to teach others, and show others, how YouTube can change their lives too.

Virkayu
Creator education
4 × 6-figure verticals
54.8M
views
268K
subs
$650K+
earned
Out of Bounds
Documentary basketball
12 × 1M+ view videos
35.6M
views
98.1K
subs
$300K+
earned
Gravipull
Animation astrophysics
35/38 videos on release hit 100K+
12.5M
views
77K
subs
$115K+
generated
Other projects:
GOAT Authority
NBA documentary
2.2M
views
8K
subs
$11k + earned
AndrewMHoops
Basketball coaching
1.3M
views
15K
subs
Multiple 100K+ vids
808Snake
Andrew's RAP experiment
200k
views
1K+
subs
Monetised on 1st video (only 2 uploads so far)

Meet the Founders of Frame 117

Kai
Kai Jörgsen Väss
Co-founder

Decade on YouTube. Built and ran channels in gaming, history, sports, and space. Over 268K subs and 54M+ views under the Virkayu brand alone.

Read Kai's story

My YouTube story started with wanting something different in life. After years as a science teacher and high-level League of Legends player, I saw an opening in the gaming education space and grew a hobby channel from 0 to 25K subs in 6 months while pulling hundreds of thousands of views per video....all while still teaching full time.

By 2019 I went full time on YouTube. Took the leap.... but that mean I also had to treat this as a business: AdSense, Coaching + Patreon, Twitch Partner, sponsorships, SaaS development, Bootcamps, and more. I scaled to consistent $10K+ months, launched additional channels under the Virkayu brand, and became a leading voice in League of Legends education... 268K combined subs and 53M+ views.

When the gaming economy collapsed in late 2022 I rebuilt in literally 2 weeks. Yes.. built a site, pre-sold courses well into the 5 figures, created an insane value lead magnet, launched my own platform, spun up a third Virkayu channel to make warm leads, and held $10–20K/month consistently.

After the League market began dying, it was time for a change. To broaded my skills until I could build... well, this site! In 2024 I launched The GOAT Authority, an NBA documentary channel, that hit 2M+ views. And then Gravipull in 2025, a creative space animation channel using my astrophysics background. A year in: 77K subs, $110K+ generated, and 35 of 38 first videos hitting 100K+ views.

Today I'm co-founder of Frame 117 to help others grow, build, or start the YouTube channel they actually want.

Andrew Mackay
Andrew Mackay
Co-founder

Professional basketball coach, built Out of Bounds from zero: 7 videos hitting 1M+ in months, now running $10 to 25K/month full-time for 2 years.

Read Andrew's story

I started my creative "career" like most YouTubers — editing CoD montages and basketball mixtapes in the late 2000s. By the end of high school I was offered the chance to coach basketball professionally, and I took it.

The creative itch never left. As I climbed the ranks of New Zealand and Australian pro basketball I started AndrewMHoops on the side, coaching players worldwide through long and short form content. I rapidly monetized and earned multiple 100K+ view videos.

In March 2024 everything changed. I was made redundant from my coaching role and gave myself 6 months to make it as a YouTuber. Thanks to the early traction of Out of Bounds — 7 videos hitting 1M+ in 3 weeks — I monetized within a month of losing my job and have been running the channel full time ever since, generating $10–25K/month.

Today I'm a co-founder of Frame 117, helping others build standout YouTube brands and turn their passion into a career.

How can we help you?

Pick what fits your channel and goals.

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Valuable Case Studies

Let's go in-depth: Analytical work on success and failures from our channels to others...because the failures teach more than the wins.

01
35 of 38
First videos hit 100K+
Success Gravipull · Space & Science
How a fully human made cartoon space channel built a huge returning audience in 3 months
Read more

So, how do you get a 77% 100k+ video rate when LESS THAN 1% of ALL Youtube videos get 100k? And how do you start a channel with 35 of the first 38 videos, not only hitting that, but AVERAGING well over 200k views per upload including a 2 million view outlier?

Remember, this happens over the course of 11 months when you upload quality over quantity. So, each idea not only has to hit and resonate with your growing and changing audience, but you also have to keep delivering. Keep pushing. Keep getting the thumbnails right. Keep the sound design evolving.

Well, it also means you have to START correctly. So, after literally 5 channels and being on YouTube for 8 and half years at the time, there was one thing I hadn't done: built a channel around my astrophysics and teaching degrees. But the content on YouTube was ALWAYS clickbait filled with lies and A L I E N S. Yeah, we get it…. Some Noble Prize Winner said he "thinks there are aliens just by chance because of the size of the Universe", and fuck doing that. I can't because it's just unethical as a teacher.

So, what is left? Simple: find a format that's banging and that HAS NOT been in your niche. Cartoon Space! I asked the question towards the ideation launch partner, Leander, who noted that "Why it sucks" was doing particularly well, "What if we do…. Why it Sucks to be a Black Hole?"

"Risky… but it's never been done.", he said…. "It's your unfair advantage sooo"

"Yeah, fuck it. Let's do it.", we both agree. " I'm gonna be the VO by the way". I mean, on every channel I ran for the purpose of views, cash, back end offers or just fun: I was the voice over artist. I love making voices.. And high quality videos.

Gravipull launch

The most viewed videos of Gravipull

We get to work, find an animator (I can't do that yet.. I've been an editor for over 20 decades but animation? Oh boy…)

Nevertheless, I write the script, get a thumbnail LITERAL artist(pay your people, get quality. AI can't do what people can do as you can see from Gravipull's thumbnails), do the voice over, & three weeks later we have our first video - which I spent 5 days on sound design alone.

I won't go into the long term launch strategy here as that's for another time, or when building a channel from zero, but it took 3 videos only.... and then Gravipull went NUCLEAR. When that happens, you either want to increase your quality/length and focus on delivering each time… or you can increase your upload frequency from once every 2 weeks into once ever week. Which is what we did.

This resulted in even more beautiful graphs until Video #9 went NUCLEAR IN SPACE for the first 1 million hit… which is now almost at 2 million at the time of writing.

So, what allowed each video to basically smack 100k and then go beyond? And how long would this last?

Simple, my friends: when you have momentum on Youtube, you don't give it back. This means when people watch one of your videos, with the right end screen click out, playlists, and topic selection, you're getting BINGE WATCHERS. (Hell yeah)

This signals so much to Youtube that they will now be spreading all your vids far and wide... that is, if they are also high quality. It's not one video that's viral, it's your whole channel. But there's a secret to what I've just said that saves you down the line….

Gravipull growth

Hard work but it's still getting 1k views a day almost a year later

Because down the line momentum will slow, maybe your animator quits, and you learn to animate from the assets you have and literally make videos yourself just to KEEP GOING (yeah, 100% me taking over video creation.). This part shouldn't happen unless you're a creator… if you're a faceless/running B2B? Pay your team. Keep them happy. BUT in this case, our artist needed to take personal time and that's also okay. She's back with Gravipull now and is so much the reason for the channel's success!

Anyway, while was away for a few months... we had to find a replacement, but that training would take time. So..."Sounds of Space"? That video? 36 hours in a row, 3 hours of sleep. After a new animator failed to deliver more than 60 seconds. I grinded none stop and did 70 hours of work in 36 hours JUST to get it out on time. However, the IDEA was good. The packaging was SAVANT. And the video creatively? Perfection.

The point is that so many things will get in your way… only you can decide to keep pushing through.

Because by August, the channel had so much of a feedback loop even weaker uploads were getting 100k over a month just by the BINGE WATCHING mechanisms… which… only work if you have high viewer satisfaction and a strong returning audience. Which you can only get by making good fucking content that people want to actually watch. They should always learn something or be entertained.

The original animator rejoined us on a part time role to guide new animators and create new assets after I had done most of the work for a while with temporary animators alongside me. Finally fleshing out a REAL team solved a lot of friction, but meant only 2 uploads in August. We had lost momentum of upload, but would we lose the momentum of views?

Nope.

Because…. Say it with me: RETURNING AUDIENCE and BINGE WATCHING LOOPS. This is basically what Youtube calls "session time" where they want viewers on as long as possible as if your channel/content keeps 'em on, Youtube will love you and recommend you and fly you out to… okay, not that part sadly.

However, this did seem like natural momentum would slow down. Ideas were harder to come by as we exhausted viral/successful outlier formats and competitors and other channels try to compete. We had already taken one AI slop channel out back and sliced it's kneecaps back in April with better ideation, but no one could touch my creative direction quality and sound design which now has me spending 4-8 hours per video - finding the right music too.

Fortunately, investing in my team and good systems meant we were able to keep going with solid ideas vs not even uploading. And the "suggested" videos, "end screens", and "playlist" keep people in a loop… the worst performers would slowly and slowly climb up until they hit 100k MONTHS later. In one case it was like 200 days? That's crazy. It's evergreen content on some kind of juice because Gravipull is EDUTAINMENT and not an actual Educational channel. There is no backend. But people who watch one, watch many, and it keeps getting recommended across the platform.

So, why did the streak end? Because every channel is like a TV series. Ratings aren't the same each season and interest comes and goes. The part of being a Youtuber is riding these down waves with smart content and diversifying your income so you can handle it.

In Gravipull's case I took a sponsorship's required idea 4 times to get those fat paychecks on top of adsense (yeah, make your money), but those ideas naturally did not perform as well organically. But after the 38th vid? It doesn't matter anymore other than your ego because the view floor (the amount of views you get every day and month) is the only thing that matters because THAT'S what converts into RPM (revenue/adsense), not the fact that a video got "500k in a 5 days but then my next one got 2k views" like slop channels.

Sadly, I felt an urge to coach and teach all my 10 years of Youtube knowledge so Gravipull has become less of a focus but it's still profitable, still fun, and still something you keep going because you never know when a niche or format will present an opportunity to go boom again. Every channel that has 100k - 1 million+ subs? They approached it the SAME way.

But the result of everything I've said here means you can max your audience retention so you can max your RPM(and link out to your backend/service if that's your channel's thing). To learn from Andrew: the king of out of bound storytelling, read Case Study 02 below!

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Gravipull analytics
02
Out of Bounds almost died
"I might have to quit"
Success From Failure Out of Bounds · NBA
The RPM hack: how max-retention storytelling stopped the biggest NBA documentary channel from dying
Read more

After becoming a full time YouTuber in August of 2024, I was beginning to face a serious dilemma that reached its peak in January of 2025.

I had just moved into a new apartment, the first time in my life living without roommates, meaning my monthly expenses were higher.

However, my channel, although externally things seemed fine, behind the scenes it looked like I was going to have to literally quit Out Of Bounds.

My videos, while still generating hundreds of thousands of views, were getting stale, and the audience I had captured was growing tired of them, which resulted in my Average View Duration plummeting, and with it, my Revenue Per Milli's (RPM's - how much you earn per 1000 views).

So much so that for the month of January in 2025, I was on the way to only generating ~$3000, plenty to cover my living costs, but I was quite literally one flop away from LOSING $ creating content.

Now, you might be thinking, didn't your largest upload go live in January?

You're 100% correct, it did.

But, with a Average View Duration (AVD) of just ~20%, I was missing out on literally ten's of thousands of dollars, and keep this number in mind. (Article 1)

$4.63. (Article 2)

That's the RPM of my most viewed video of all time.

Now of course, if you know the basics of YouTube, the wider your audience, the lower all your statistics generally go, but this was a persistent issue on the channel.

Article 1

Article 1

Article 2

Article 2

People simply weren't watching my videos for long enough, this video, although the AVD has risen slowly, actually started even WORSE than the Jason Williams video. I remember it was roughly ~18%, which is horrible when you understand YouTube serves your content to your returning audience first, meaning people who previously enjoyed my content were telling me one thing. (Article 3)

I'm bored.

So, something had to change.

Coupling this AVD issue with the overall flooding of the NBA content market, which significantly reduced the Total Addressable Market (TAM), even having recorded what will soon be a 4 Million view video, I was quite literally one flop away from having to quit YouTube.

Article 3

Article 3 — Video right after Jason Williams

So, I made a huge change in my research process and script writing, resulting in this insane graph.

Article 4

Article 4 — 40% of views, same revenue. $10.81 RPM

Article 5

Article 5 — $19.59 RPM · 46.1% AVD

Article 6

Article 6 — 50.2% AVD · $18.87

Article 7

Article 7

Notice how now my returning audience LOVES the content. This video was almost solely served to true fans, and they stayed for an average of 21 minutes, listening to my monotone Kiwi accent!

Now of course these videos are outliers, but the system which I learnt before posting my Kyrie video quite literally saved my YouTube career, and I can't wait to teach it to you here at Frame 117!

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03
B2B / B2C / SaaS
Diversify your revenue.
Success Virkayu · League of Legends
Story: Building multiple verticals on YouTube....and surviving when the niche collapses.
Read more

If you've read my bio above, you know my story... But ultimately whether it's a gaming education brand or ANY *insert niche* education brand, adsense will not be enough. Almost never.

And in order to understand how I have basically earned well over 100k+ in 4 verticals plus achieved a lot in another 3 (including B2B collaborations and a SaaS type product), you have to understand how a creator/YouTube brand goes about developing the road map. The roadmap which, of course, we can now compress and do at lightning speed for our clients…but I had to figure it out for myself.

As I found that out the hard way. Twice. In 2020 with COVID, and in December 2022 when there was a gaming market… disruption (Read as: end of days)

The difference between just a regular gaming creator and myself, no offense to them, is that I am a literal qualified physics/chemistry/history teacher. So, educating is something I love which means diversifying WHERE you can teach someone? Sweet.

I've also studied finance on the side (before my main degree) and had a part time job after graduating high school doing… business shit.

Which means after 2019 when I decided to go full time. I HAD to figure out a way to survive beyond adsense even though "Virkayu" was now the leading voice in League of Legends jungle education.

Before COVID even happened, I had my main channel doing solidly but it was only about 1,000-1,500 EUR a month even with 500k-750k views a month. Yeah, it's not the best market to find people who WANT to buy things 😂

Right so… first step: Broaden the brand reach.

Start streaming on Twitch and create a feedback loop. Simple enough.

Worked for a while but never really got the numbers.

Go to an industry event! Yes. Hell yes. Immediately run into Mobalytics… they tell me "Damn, Virkayu, we love your content. We want to collaborate"

Me: "Leaving the house works!"

Also it's true. Events can be amazing and I hope to bring Frame 117 to some in the future and grow with you all.

However, despite me making videos for Mobalytics YouTube channel, and making their most viewed videos all time with my voice, script, and explanations (Yes, it's true… a lot of those are my voice and concepts contained in their packaging), this didn't really… help expand my brand beyond those who knew me and didn't give me more verticals.

Virkayu channel growth

The most popular videos I voiced/scripted for Mobalytcs on the way to 1 million+ views per month at the start of 2020.

Coaching channel

The FIRST coaching videos on my 2nd channel...

Second step: We gotta coach, man. I hit an apex/high rank for this reason. BUT how do you get enough clients without paid ads?

Volume. Everyone knows this. But QUALITY VOLUME is the most important thing. And as we'll learn in Case Study 4, quality doesn't mean 100 hours of editing. In this case, because my content was high quality as I was the solo creator (editor, VO, sound, FX, everything), I didn't have time for anything more.

So, my idea was:

Twitch Stream 3 x a week, coach only, no playing as that has low ROI for my time and is not a good business model

Make my regular 2 x a week content on the main channel

And then start a NEW YouTube channel to upload really good coaching VoDs. Just take the VoD, cut it, render it… upload it. Simple thumbnail.

But, you have no clients so what do you do? Yeah… free shit.

"Who wants coaching? It's free."

Now here's where I was ahead of the game: I went hyper targeted in 2020. I asked for specific ranks and only accepted if there were rooms in that rank.

So not only can I spend the first, say 15 streams, getting a full variety of coaching practice AND giving everyone value, I could then upload hyper targeted coaching VoDs to the new channel for EACH RANK. Views? Who cares?

A Gold ranked player will watch the Gold videos, but… if you understand the psychology of your market… you'd also know the Gold ranked player is gonna watch some ranks above him because his ego tells him it's not his fault he's being held back and he wants to compare himself as well. Play into that. FEED into that as a YouTube channel and creator.

Results from this were amazing.

In 3 weeks I was a Twitch Partner, the world shut down, I got more clients and now I could start charging because demand was there, my new YouTube channel was monetized in 3 weeks too and that was 2020.

I went from 1 channel to 2 channels (more Adsense), a coaching business, Twitch streams with subs and ads, and being paid for voiceover/scripts on Mobalytics, and sponsorships.

1 stream of revenue to 6. And the best part? A client for coaching would be streamed live on twitch and the vod would go to YouTube. I triple dipped without selling any time.

I won't spill all the beans here as this is already getting long but fast forward to much farther brand reach, better sponsors, a recognizable name all meant I could have B2B relationships with companies and other creators to run Bootcamps (NEACE allowed me to run one within his hyper successful business model which was similar but x10 in reach thanks to TikToks which is 100% my failure here) and also running at another company, GOSU Academy, later.

Their business model was not so good which is why they don't exist anymore.

BUT my brand presence and name also meant connections to a Venture Capital (VC) backed startup called "Zar.gg". A software that took guides and put them INTO the game thanks to timer triggers, situational triggers, game states etc etc. The point is: it was a LOT of software.

They paid me a fat fee to develop the initial guides for my role (Jungle in the game) which were like… 13-20k words of knowledge…. And we converted that into a digital guide which people could pay for monthly while I took 70% of each subscription. So not quite SaaS but nonetheless a developed software, with monthly recurring revenue (MRR), and large flat/base fees for marketing initially.

Revenue streams

ZAR Sofware - Selling digital guides you write once and then passively market with lower thirds!

The rebuild

Email marketing, courses, coaching, MRR, private discords. For a GAME? Pretty cool. Imagine if you run an actual B2B or SaaS business? Youtube leads are unbeatable.

Meanwhile my coaching business went from google docs to Patreon to December 2022 when sponsors were backing out of gaming, ZAR went under due to gross mismanagement and negligence on their part plus VC pulling out due to the gaming investor crash, and adsense also had gone down thanks to the global economy.

So, now what?

You do it again. Because now you have the skills.

Except this time I did it properly… made a THIRD channel with HYPER focused targeting. The second YouTube channel had long become a "Pro player/High ranked player game analysis" channel while my Coaching VoDs were now something you had to pay for as part of my coaching. So, what's the third channel for then?

Well, a Shopify site I made myself in 2 weeks with a 42 page free lead magnet they'd get by giving me their email (for which I gathered 20,000 and had a frequent newsletter giving insane value… much like how I'll do for Frame 117).

The ONLY gaming educational creator with a massive free lead magnet, an automated marketing funnel using Zapier and Shopify, and selling not only coaching this time but COURSES which I presold into 5 figures just off my brand equity alone.

And then when League was clearly going into the toilet as a market for which to gain viewers and money, I pulled out early. (There's a joke there but just… let's move on).

And since then I've now launched FOUR more monetized with either the 1st or 3rd video.

So, if you have an offer, if you are an educator and you use Youtube for your business. I've just about seen every way to back end funnel and monetize a channel from either myself or other channels I've studied in order to figure out my own offers.

Let's do something together. Join Frame 117.

Virkayu results

2026. Quality channel Number 7. 4th in less than 2 years. 4/4 monetized on Video 1 or 3. I never liked the number 2 anyway.

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04
1.4 million viral hit
Dead channel
Failure Click to see
To start a successful channel fast, can you compromise on quality to focus on quantity, and then swap to quality when you get a viral hit/are monetized?
Read more

To start a channel fast, can't you compromise on quality, use AI, focus on quantity and then swap over when you get a viral hit/are monetized?

I've had this question come up quite a lot lately, and mostly it's about using VidRush or some low quality editor to make many videos, fast. Even if the IDEAS themselves and the positioning gap is GREAT, it's almost always without fail…. The wrong play.

Let me tell you why….

Normally it's good to start testing 5 quality videos but they can take a long time to create and you might lose your "first mover advantage" (being able to beat everyone else to an opportunity.). Which is true… speed IS important. And some niches will reward slop spam before it dies. But almost ALL successful channels on YouTube will end up testing with some sense of quality to start… and have that improve in the first 5-10 videos they launch. I use "quality" here broadly but it really comes down to your ability to have an amazing script, great VO, and effective editing applied to a fantastic idea.

And all it takes is ONE idea to go boom. And if that video is high quality? Your audience will love it, subscribe, and be waiting for me. After you've read this, go read the 01 Case Study on my Gravipull channel to see what you do in that situation…. But what if you've used lower quality or AI where you could have 5 videos before a viral hit or 20…. Why can't this channel also succeed?

See, it's unlikely once you have that 1 million view video that you'll have a team ready to continue momentum on a Vidrush/AI channel that's able to make content that the return audience expects, especially if you're going docs/mini docs/animated….

Case study image 1

I looks good on the outside but...

Imagine you do 10 videos with Vidrush, get the views, and want to convert to a human team to avoid any inauthentic claims and reward your audience for watching so far. But, you can't replicate the style that everyone has come to expect. Yes, even if it's low quality and simply made. They clicked and watched that video for a reason. The market determines everything. However, that might be the case for some channels…. It's actually the icing on a shit cake. Let's break this down further:

Ultimately, you're way LESS likely to have a core returning audience due to the heavy use of AI, or if it's just an "automation" channel, you're way less likely to have a returning audience because your scripts suck and you don't deliver on an amazing idea's packaging or curiosity that the viewer expected when clicking… So what happens? Your average view duration (AVD) is low, and in the event it isn't and people feel like "hey, this video was great.. Cool!", they will still WAY less likely to subscribe or ever click on your videos again. It was good enough for a watch… one watch.

After this viral hit, sure, you'd be monetized… but now you're effectively starting from zero trying to get your current viewers to now buy into a different style of video from one to the next. It'd be quite jarring. Or you're trying to get new viewers all over again.

But I have receipts from channels out there (not from here at 117 as we do not believe in shortcuts or clickbait screenshots of one video doing the up up ups in the graphs)… actually, we have a LOT of receipts but let's focus on this channel for today:

Case study image 3

The viewers aren't happy.

Case study image 2

That's a HUGE drop off even for a Part 2

See attached image from a one million + view video…. an AI voice, very clearly AI production.

He had a hit with AI, everyone was tilted in the comments that it wasn't high quality, didn't subscribe, and aren't going to be returning viewers. Because of this, he lost all momentum entirely. However, with the million view video he progressed to BETTER visuals, less obvious AI, and a HUMAN VO which you can see for Part 2 of this video. Doing a Part 2? Very frequently a terrible decision anyway, but it's got 100k views only in comparison. And look at the rest of the videos around it.

Yeah, his ideation and strategy isn't the best, but if you can't convert a 1 million+ view video into a LARGE conversion of subs and returning viewers? It was a quick payday and meant nothing else.

Using too low quality for a new channel means this is a highly probable outcome. Regardless of what that looks like.

It's just better to have your quality team set up and in place from the get go... because again: animators and writers and VOs aren't going to just sit around waiting for you to summon them on 2 week notice. They will get other jobs. It only works if you have a literal team of people on full time retainers working for you anyway.

Now you can compromise a bit on quality for speed and increase it as you go (See @Crayon Capital for example of this) but it's still gotta convert people initially into a returning viewerbase.

Of course it CAN work, not saying it can't... it just feels like splitting focus between A and B. There are still risks involved with investing in fewer videos because Youtube isn't a magic game and we aren't Gandalfs - no one is. You have to assess the best data and make the best content.

As always, a game of risks and balance! But that's why we have a "Build With You" option here at Frame 117 to give you the best possible chance of success and making that risk low, and that balance ever in your favour.

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05
Coming soon
Launch Strategy Breakdown
Breakdown Get Monetized Faster
Why gurus are wrong about launching new channels in almost everyway, and how we do it at 117
Read more

Full breakdown coming soon.

Soon.

Soon.

Coming soon
Case Study 05 dropping soon
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Frequently Asked Questions.

Yes, we want to help you grow on YouTube, but maybe you need some more information:.

What actually goes into building a YouTube channel?

More than people think, less than gurus pretend. Niche selection, format design, packaging strategy, retention based story telling, audience psychology, monetization diversity. That's the foundation before a single video is created.

But it should never stop you from uploading because that's the only thing that matters.

Get your niche, get your format. Start making the video and know your packaging strategy + evolve it along the way.

Optimizations?

This is what comes only after upload because you can't optimize zero.

What we do here at Frame 117 is literally all of it. Wherever you are in your Youtube journey - whether it's a new or established channel, we are here to help you with our combined 13 years on the platform.

How important is quality vs. quantity?

Quality wins long-term. Quantity wins short-term. A channel uploading 3 mediocre videos a week is WAY more likely to hit mega viral views and get the Twitter screenshot. But you'll compromise on quality.

Now, quality doesn't mean "LOTS OF EDITING TIME" or "I SPENT 4 YEARS ON MY SCRIPT".

However, it does mean taking care in the videos you make and making them for an audience that exists, and will appreciate someone who wants to make them the best possible videos. Some videos DO have a lot of animation/editing.. Others DO require crazy amounts of research and time to write.

However, as you scale, you'll be able to reach that quality sooner and upload more.

But starting out? High quantity and low quality means you burn goodwill with the algorithm. Ah, sorry. That's bullshit. I meant: "burns goodwill with the AUDIENCE".

A channel uploading 1 remarkable video every 2-3 weeks compounds over time.

Our philosophy: upload as often as you can without quality dropping and keep your ideation strategy in mind the whole time. If that's once a month, fine. If it's twice a week and you can sustain it, even better.

See our Case Studies to learn about this very balance and impact!

To have us apply it WITH and FOR you? Come work with us!

Who do you work with?

Everyone. Because we've literally been in every situation from:

Creators: Yup. We'll help any solo channels whether you're faceless channel owners or growing personal brands. If you do it all, we can help you. With Frame 117…. you aren't alone.

B2C / B2B / SaaS / Coaching businesses: Yeah. We develop YouTube as a top-of-funnel for backend offers and lifetime, my (Kai's) total Adsense is around 22% of earnings. That was through my coaching funnel, SaaS affiliate, and working with other businesses to run multiple Bootcamps.

Media companies: Without a doubt. If you want and need creative direction or strategy that goes beyond "post more," we work with companies and people running multi-channel networks. A lot of the problem with such enterprises is bottlenecks, team structure, work flows, and.. As much as I dislike saying this work… systems.

And, really, our speciality is high level Creative Direction to deliver a strong returning audience. Ideation can't be "live and die" by each upload. Especially if you're a media company.

Automation channels: Case-by-case. If you're building an automated brand that simply has outsourced everything, and you have real creative work and high level strategy being done? We'd love to be involved.

But, we have strong opinions about AI slop. If you're trying to mass-produce and move fast? Respect to you but we're not the team for you. Because our skills simply don't transfer and we want everyone to be proud of what they're making.

How long until my channel is monetized or profitable?

Honest answer: depends on the niche, format, and how great your packaging is. We've had channels monetize on the first video. We've had channels take 6 months. (Kai for some reason seems to hit on the 3rd video often? I don't know)

But all channels have been "successes" because we set realistic expectations going in for the market and what the goals are.

What we won't do: promise you a timeline we can't guarantee. The Ring has to get to Mordor. As long as it's before Sauron finds his form again, it doesn't matter how long that journey takes.

Anyone who tells you "monetized in 30 days guaranteed" is selling a fantasy.

And no one is Gandalf. We can't 100% guarantee anything. BUT we can give you our strategy, structures, creative direction, quality control, team hiring and construction, out sourcing, streamlined work flows, and more.

But we're both professional coaches. So we're always gonna say:

"The execution and consistency are on you." - Phil Jackson (maybe)

What does "Frame 117" mean?

On a 60fps or 24fps video timeline, Frame 117 is roughly between 2 and 4 seconds. The exact moment where your packaging, your hook, and your curiosity gap either lock someone in or lose them.

It's not a random number. It's the frame where YouTube decides if your video deserved the click. Where the viewer decides if you deserved their time. Where everything we obsess over - the thumbnail, the title, the cold open, the first line of the script - either pays off or doesn't.

That's what we build for. Every single frame before and after 117 is in service of that moment. And when you get it right consistently? That's when channels don't just get views one time for an ego Tweet...they get permanent audience so you can do great things with your channel.

Oh, and Kai really was and is a Halo guy so... it works out that way too.